Raja Valley
Raja Valley was created to transform the innovation landscape in Brazil, becoming a hub of entrepreneurship and innovation full of serendipity. It aims to connect entrepreneurs, startups, investors, educational institutions and the innovation and technology market as a whole, enhancing the development of new businesses and new partnerships. The new Raja Valley brand was developed to represent the connections made by the hub, and the innovation of startups. In a structured design to represent the hub's notoriety and authority in the market.
Raja Ventures
Since 2017, the venture capital arm of Raja Valley has been operating in the startup sector, with investments totaling approximately R$24 million through partner funds and pre-acceleration and acceleration programs.
After understanding the business purpose and goals, we identified the project's sponsors and stakeholders, and outlined the key delivery milestones. This allowed us to create a comprehensive brand identity for the company, alongside the development of various event identities, ensuring a cohesive and strategic
action plan.
